Values
The Foundation values and encourages positivity, collaboration, trust and honesty at all levels as keystones that teach important life skills.
Culture
The Foundation has a positive and engaging culture that focuses on empowering children and improving their overall health and wellbeing.
Stakeholders
The Foundation has a range of engaged stakeholders including children, families, volunteers, staff, sponsors, and the communities it serves.
Strengths
The Foundation's strengths include its clear mission, engaging culture, and focus on teaching important life skills. It is recognised as an embedded community partner where participation and inclusion statistics are high.
Our brand ethos stems from our founder Russell, whose career as a professional footballer opened his eyes to the benefits that sport can make to children's lives. Supported by a fantastic team of donors, coaches and volunteers, the charity is positioning itself as a leader in the sports-based charity sector in the North-East specifically for its impact on children's lives in socially deprived areas.
Telling our story
Communicate effectively
We communicate through our website, social media channels, events, and partnerships with other organisations, with the sole purpose of exploiting opportunities to expand our programs, partnerships, and funding to reach more children in need.
Focus on impact
Communicating the impact of the charity's programs and initiatives will help us stand out from competitors. Sharing stories of success and showcasing the tangible results of the charity's work will help attract and retain supporters.
Engage the community
Engaging the local community through events, partnerships, and outreach will help us build strong relationships and support. This will include partnering with local businesses, schools, or community groups to raise awareness and drive engagement.
Leverage technology
Leveraging technology and digital channels helps us reach a wider audience and engage supporters more effectively and will include social media, email marketing, and online fundraising platforms.
Develop a unique fundraising proposition
Developing a unique fundraising proposition will help us stand out from competitors and attract new supporters. This will include creating distinctive fundraising events or campaigns that showcases the charity's mission and values.
Build a strong volunteer network
Building a strong volunteer network will help us expand our reach and impact while also building strong relationships with supporters. This will include attracting and training volunteers to support the charity's programs and initiatives.
